Mr. Lutz reached out to bring new life to his history podcast with a new logo. The previous logo was quickly put together to just get the job done. We wanted to create something that felt historic, but modern while keeping an edge to it.

I worked through a few globe centered options at first thought, and quickly realized that wasn’t going to give us the look we wanted. After hours (kidding… a couple of minutes, that felt like hours) of scrolling through fonts to find some inspiration, I finally hit one that triggered the lightbulb. From there a lot of customization was done to create each letter to fit perfectly within the other and finding the perfect flow between the three letters.