For this project, the client was looking to start a new rewards program to increase repeat customers, as well as growing their catering business.

With the Rewards collateral, we wanted to keep it simple and get the message across  as quickly as possible as these will be window stickers, flyers, and social posts. We chose to use the same font as their logo to keep things consistent, and the font they had was perfect. We also wanted to feature their unique pizza as that is really what keeps people coming back. That is where we pulled the close up image of their airy dough to use as the secondary feature of the flyers.

For the catering menu, we pulled some of the same styling, but needed something a little bolder for the front, and stuck with images of their very photogenic pizza, as well as using their “Best of Philly” badge. The back we had to get a lot of info on so simple was best, black text on white. Keeping the logo there and highly visible to make sure no one forgets where to go.