Coming up with the logo, Adam wanted something a little more modern than what a typical cash for gold store would have. He also wanted something that was going to stand out with all of the other generic small town signs on the street. We kept it very simple with clean text that would stand out on any background, while adding that splash of color with Adam’s infamous red beard. The sign was originally planned to be done as a light box style sign, but we decided to change direction to better fit with the logo, and decided a modern metal sign seemed to fit much better.